Creating worlds is a passion and one that writer and director Jennifer Thym enjoys. When she entered the film world in July 2008, the investment banker turned filmmaker decided to take a novel approach to reaching her audience. “With LUMINA we wanted to go beyond the conventional format of short film,” says Jennifer Thym, “and create an online fantasy series with wonderful potential for interactivity with its viewers.” As theatrical and DVD sales fall around the world, viewers are increasingly turning to the web for entertainment. “The online audience is already there. To me, it’s about connecting to them with an engaging and beautifully told story.” “LUMINA will open your minds cinematically, and the story will open your hearts to the impossible,” says producer Sommer Nguyen.
LUMINA stars actress and model JuJu Chan, who also stars in the new RTHK reality show on poverty and is the winner of Miss United Nation International Ambassador 2009, Miss United Nation China, Miss Congeniality and Miss TVB People’s Choice for Miss Chinatown USA Pageant 2009. Michael Chan, star of the viral hit Wall Street Fighter IV, and Vince Matthew Chung, winner of The Amazing Race Asia 3, co-star. The series features music from around the world, including songs from groundbreakingmusic collective The Enigmatic Army, American college circuit favorite Tim Be Told and China Global Battle of the Bands winner Killer Soap. “Good music is integral to drawing viewers into the story, and I’m honored to have collaborated with such talented musicians,” says Jennifer Thym.
A double webisode release on Tuesday, September 8, 2009, followed by one new webisode per week until the nine webisode. Webisodes will be available free to view on the website (www.luminaseries.com) and on the YouTube channel http://www.youtube.com/luminaseries
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LUMINA JUMPS FROM THE LITTLE SCREEN TO THE BIG SCREEN AT THE CLOCKENFLAP MUSIC & MULTI-MEDIA ARTS FESTIVAL
Hong Kong, SAR, China (Thursday, November 12, 2009). Hong Kong’s original fantasy web series LUMINA jumps from the little screen to the big screen at this past weekend’s Clockenflap Music & Multi-Media Arts Festival held at Hong Kong’s Cyberport. An estimated 3,500 festival attendees had the opportunity to view the Saturday and Sunday screenings of the first LUMINA webisode, which to date has been available exclusively online. “Clockenflap is a huge supporter of local artists and filmmakers and it’s great to see the bar being raised on independent production here year after year,” says Lindsay Robertson, Film Programmer, Clockenflap. “The film tent has grown enormously since last year’s festival – with 80 films screened this year – and we were thrilled to be screening such a diverse range of quality content from Hong Kong as well as from around the world. Screening films as part of a music festival environment allows a wider demographic to watch films they may not otherwise get to see.” “It’s an honor to be invited to the Clockenflap festival and to be part of this exciting time in Hong Kong indie cinema,” says LUMINA writer/director Jennifer Thym. “We’re excited about expanding our audience worldwide.” With over 30,000 views online from word of mouth and grassroots marketing, LUMINA’s viewership is growing strong, especially with the young female set. In the last month, 30% of all LUMINA viewers on YouTube were females between the ages of 13 and 17; the next largest demographic (15%) were males between the ages of 25 and 34. The entire nine part first season of LUMINA is now available to view on www.luminaseries.com as well as on LUMINA’s American distribution partner’s website, www.koldcast.tv. A special DVD release with behind the scenes footage and bonus material is on the way.